Loki’s Logo Tells You About The Show, Tom Hiddleston Says

Where in a show can you find the story? In the dialogue and plot, of course, but also in the music, the set design, and–if the creative people on the show are doing their jobs–everywhere else you look. Even a show’s logo can tell you something, and that’s especially the case with the upcoming Disney+ show Loki, according to star Tom Hiddleston in a new interview with Empire.

“I want to preserve the freshness of the show for when it emerges, but something to think about is the [show’s] logo, which seems to refresh and restore,” Hiddleston said. “The font of how Loki is spelled out seems to keep changing shape. Loki is the quintessential shapeshifter.”

“His mercurial nature is that you don’t know whether, across the MCU, he’s a hero or a villain or an anti-hero. You don’t know whether you can trust him,” Hiddleston continued, listing off the various forms Loki has taken throughout the MCU films. “I think that shapeshifting logo might give you an idea that Loki, the show, is about identity, and about integrating the disparate fragments of the many selves that he can be, and perhaps the many selves that we are. I thought it was very exciting because I’ve always found Loki a very complex construct. Who is this character who can wear so many masks, and changes shape, and seems to change his external feeling on a sixpence?”

Loki hits Disney+ on June 11. Until you can travel through time like Loki will in his eponymous show, check out our coverage of Marvel’s Loki. Marvel Studios revealed the show back at Comic-Con 2019, including the fact that it starts with his Avengers: Endgame escape. Our first look at the show came over a year later. With the show fast approaching, you can now check out a brand new trailer for the show, the show’s gorgeous poster, or watch Hiddleston and co-star Owen Wilson poke fun at Falcon and the Winter Soldier.

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