UK investigating Google Chrome privacy plan

The UK’s competition authority has confirmed that it has opened an investigation into Google Chrome’s new privacy policy. Google’s Privacy Sandbox plans to block third-party cookies – the main mechanism by which individuals are tracked during their online activities.

The Competition and Markets Authority (CMA) states that it has received an unspecified number of complaints regarding the potential impact of the Privacy Sandbox. It highlights one, by a group of newspaper publishers and technology companies calling themselves the Marketers for an Open Web Limited, which alleges that Google’s new privacy proposals amount to an abuse of its dominant position in the online sphere.

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